Advertising & Sponsorship
Why Partner With Us?
Equipped bridges the gaps across public safety disciplines by fostering cross-agency collaboration through impactful content and events. We understand the unique challenges each field faces—and we believe that shared insights lead to safer, more effective operations for all.
Our audience values real-world experience. That’s why Equipped partners with sponsors to create high-value thought leadership, including case studies, after-action reports, content and more. These operational resources deliver practical insights and proven strategies that drive improvement across departments.
Partner with Equipped to elevate your voice, share your expertise, and shape the future of public safety.
For more information, email: equipped@jdc-events.com.
2025 Editorial Calendar
Spring: Health and Safety
Every call comes with risk. First responders face life-threatening situations and emotional trauma as part of their daily routine. While the physical demands are well known, the mental strain is gaining long-overdue recognition. We’re spotlighting the full spectrum of support—from suicide prevention and mental health care to fitness, nutrition, and protective equipment—because protecting those who protect us means more than keeping them safe in the field. It means helping them thrive beyond the badge.
Summer: Workforce Development & Training
How are departments rising to the challenge of meeting today’s recruitment and retention goals? We’ll dive into the innovative strategies taking root—and explore how strong leadership drives collaboration and communication across agency lines to build more connected, high-performing teams.
Fall: Emerging Technologies
What’s actually moving the needle for first responders on the ground? We’re digging into tech that’s not just shiny and new, but smart, tested, and truly game-changing. From upgraded classics to innovative tools, we’re highlighting solutions that boost safety, streamline operations, and integrate effortlessly—because the best tech doesn’t just impress; it saves lives.
Winter: Collaborative Response
When emergencies strike, coordination can mean the difference between confusion and control. That’s why clear communication and strong inter-agency systems are critical. We’re examining everything from proven incident command models to bold new pilot programs that strengthen collaboration in the field.
Ongoing themes include:
- Case Studies of High Visibility Events
- Community Engagement
- Incident Command
- Organizational Leadership
- Recruitment and Retention
Educational Sponsorships + Thought Leadership
Webinar
- Company to select from among four topics that align with the Equipped editorial calendar.
- 60-second introductory remarks by a company representative to open the webinar.
- Up to 90-second company promo video to close the webinar.
- Company name and logo included on event graphics; Events page of Equipped website; and pre-event registration confirmation email
- Company tagged in pre-event social posts on Facebook and LinkedIn
- Webinar to live on Equipped website for on-demand viewing
Equipped Talk
- Company to select from four topics for an editorial interview with a subject matter expert within a first responder discipline (fire, EMS, law enforcement) or relevant interview subject within a supporting academic / nonprofit / governmental role.
- Up to 60-second company promo video to close the interview video.
- Verbal recognition of sponsor by interviewer.
- Company name and logo included on Equipped Talks page of Equipped website
- Company name and logo included on one promotional social post on LinkedIn and Facebook.
Advertorial Article
- Featured written case study from your organization or Q&A with a member of your company’s executive team or another key staff member, professionally edited for length and clarity and posted as a featured story on the Equipped website.
- Up to three images in the story post.
- Your company logo and contact information included within the article (if desired).
- Hyperlinks within the body of the article.
- One promotional social post on Facebook and LinkedIn featuring your advertorial, tagging your company.
Resource
- Spotlighted listing on the Resources page of the Equipped website. Showcase your company’s capabilities with a featured case study, white paper, or best practice guide, among others.
- One promotional social post on Facebook and LinkedIn featuring your resource, tagging your company.
Available Packages
Partnering with us means more than just visibility—it’s about strategic collaboration. Our team will work closely with you to craft content that not only aligns with your company’s objectives but also delivers timely, relevant insights that resonate with the Equipped audience.
For more information, email: equipped@jdc-events.com.
Content Series
Are you interested in a specific type of content? If so, consider sponsoring a series. For more information, email: equipped@jdc-events.com.
Three-Part Webinar Series
$22,000
Bonus benefit: Complimentary Tech Innovator Demo Package at next Equipped Technology Summit (Date TBD). Includes demo space and additional branding and engagement benefits.
Three-Part Equipped Talk Series
$15,000
Bonus benefit: Complimentary Tech Innovator Demo Package at next Equipped Technology Summit (Date TBD). Includes demo space and additional branding and engagement benefits.
Three Advertorials
$7,000
Three Resources
$4,000
Let Us Equip You.
Have something else in mind? We want to meet your unique goals. Reach out to a member of our team to discuss a customized package tailored to your objectives and target markets.